The people who know the company the best are the people who work there. So their actions can give you information you may not otherwise be able to get. I’m going to discuss what you should look for and where to find it.
1) Insider Trading
The easiest way to tell what bosses think is look at their buys of company stock. You can find this information on Yahoo Finance by clicking on ‘Insider Transactions’ once you’re on a stock’s main page. You can also see it on MSN Moneycentral by clicking ‘Insider Trading’. Both of these pages will show you recent transactions of CEOs and other executives/insiders.
Big purchases are what you want to focus on. And if they are big purchases at a smaller company, that is even better. As a rule, you want to find purchases of more than $100,000 in a 3 month period. For example, if you look at DELL, Mr Dell bought $100,000,000 worth of shares in Sept of this yr. That’s an impressive buy.
2) CEO Compensation
If the CEO is paid like a king, he is likely to underperform. That goes contrary to common thinking, but its been proven true. You can find Executive compensation on Yahoo Finance by clicking on ‘Profile’ once you’re on a stocks main page. The payroll will be on the bottom right side of the page.
Its hard to tell how much is too much though. I have heard of a couple of rule-of-thumbs. The first, is that the CEO shouldn’t make more than the rest of the top 10 on his staff combined. The reasoning behind this thinking is that one guy cannot run a company on his own. So if Mr CEO is making $10M and the rest of the top ten on his management team are making $100K each, then something is likely out of whack. Also, many times in the past, if the CEO was paid a huge sum, it worked out very well in the beginning, but then very badly in the end (Lee Iacocca of Chrysler). The hypothesis behind this thinking is that his ego will swell as his paycheck swells and he will think himself invincible, conceited and unable to make a bad decision. You do not want your leader to possess those qualities.
The second rule-of-thumb is that the CEO should be making what other CEOs for similar sized companies make. Last year, large cap CEOs averaged $12M. Mid Cap CEOs averaged $6M. And small Cap CEOs averaged $2M.
Another thing, I don’t think CEOs should make loads of cash during years of underperformance. Their pay should be commensurate with their performance. So if the stock or earnings are up 100% in a given fiscal year and the CEO is paid much more than other CEOs, that is probably alright. But if he is paid $50M in a year in which the stock or earnings are down by 50%, that seems unacceptable.
Also, make sure you lump stock options into the compensation equation. Many CEO’s stock options account for a larger portion of their compensation than does their normal paycheck.
3) Letters to Shareholders
You should always check out the annual report of a company before buying its stock. And somewhere in the Annual Report should be the CEO’s letter to shareholders. This part should include goals and strategies for reaching those goals. It should be written in a manner that shareholders can understand.
If you want to read great examples of Shareholder Letters, you should check out Berkshire Hathaway’s letters here. Warren Buffett has great business acumen, sense of humor, and a way of explaining complex things so anyone can understand them.